Message from Liverpool The fans were clear. As dust froze on its team’s 3-2 victory Newcastle United Last week at St. James Park, distant supporters asked their opponents to “hand over”. “Him” in the question, of course, was a nuclear -wanted striker of Newcastle Alexander its,

After a week of that dramatic win over the tincide, Liverpool’s loyalty attained his desire as he eventually stepped on a British-riddled £ 125 million ($ 169m).

It was a water -filled wealth in a summer where Premier League Champions have flexed their financial muscles more than any club in the world. Midfielder Florian wretz – Who included Bayer leverkusen A £ 100m deal, which can grow to £ 116m with add-on in June-barely kicks a ball in anger and yet has already been used as a club’s record signature, while Liverpool’s total expenditure sits at £ 450 meters in this summer, which is included.

In a scenario where clubs live and die from compliance with financial rules, both domestically (profit and stability rules, or PSR) and in Europe (playing financial fair), in this summer, there will be confusion in some quarters about the ability to spend the liverpool so independently.

Only Chelsey A single transfer has spent more in window (About £ 600m in 2022-23), And yet Liverpool is not at risk of dissolving the financial rules of either the Premier League or UEFA. So how have they done it?

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Liverpool’s clever financial plan set the platform

The first indication is that it would not be a simple heat for Liverpool, returning in April. Fresh, forward, forwarded by putting pen on paper on two -year contract expansion in Enfield Mohammad Salah Club media was asked if he felt that his team was ready to continue challenging for the major honors.

“If I don’t believe that I wouldn’t have signed,” the advice said. Next week, captain Virgil van lamp Before signing their own contract expansion, the owners sent a sharp message to the Fenway Sports Group (FSG).

“I think Liverpool should be able to challenge the title in the coming years,” said the defender. “Whatever happens in the case of players going out, I think it should be a big heat. I think (FSG) is planning to create a big heat, so we all have to rely on the board, as a fan associated with Liverpool, to do the right thing, to do the right thing.”

While Salah and Van Dijak would certainly not have imagined their faith in the hierarchy of the club, it will be so strongly repaid, it is because the two players – who are still at the peak of their powers – committed their promise to Liverpool as they were assured that their loyalty would be obtained with a significant performance in the transfer market.

Externally, it may appear that the liverpool is deviated from its traditional policy of spending cautiously; However, the years of crude financial planning have really enabled the club to take handbreak in this summer.

Dave Powell, the main occupation of the football writer for ESPN, said, “Alexander for Liverpool is very simple due to being able to be so big on it, and in this summer the transfer market in general.” “Not only did they make themselves up to a point where the revenue is the largest in world football, they have also arrived in a summer where they can effectively trade players.

“They knew that they could come on a strong 2024-25 back in this summer, when they did not less than £ 90 meters from the Champions League, when including the MatchDe Revenue, and raised additional funds from winning the Premier League.

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Along with broaden the parameters of liverpool’s financial capabilities with record revenue, the impressive track record of the club to resume significant fees for departed players has made them more headrooms in terms of the profit and stability rules (PSR) of the Premier League.

Like the stars of the first team Luis Diz, Darwin nunez And Jarel Quansa This summer helped generate around £ 260m, inclusion of add-on. In contrast, title rivals Arsenal – Despite spending less than liverpool in this summer- finish the window with a high net expense, failing to secure significant fees for any of your outgoing players.

While the choice of arsenal, Manchester City And Chelsea has been active in the last two transfer windows, only the last summer of Liverpool was ahead in the coming summer. Federico chisa For the initial fee of £ 10m. In each of the last two summer, Liverpool chose against chasing expensive options after remembering its top midfield goals (Moses prisoners In 2023; Martin Zubemandi In 2024). This patience, it seems, has now been rewarded.

“Premier League clubs may lose £ 105M over a three -year period,” with the infrastructure, academy, women’s team and acceptable deduction for investment in community initiatives, “Powell explains. “The period from 2021–22 to 2023-24 saw the profit of £ 7m to the Reds, loss of £ 9m and £ 57m for the last three years. Anxiety.

“Given that we are now in the 2025-26 cycle for PSR, Reds can lose more than £ 200m and still be obedient. They will not do so, and it is not in mind that it is not to get out of the player, which they have made in this heat, many of which are homegron, which means that the martyr amount is pure advantage because there is no book price on accounting, which is no book price, which is clear.”

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Is there a roof for liverpool expenses?

Liverpool critics will point to the fact that the race for this heat spending is on the obstacles with the comments made by Jurgan Clop, former manager of Liverpool, in front of Manchester City in October 2022, he admitted that his team could not compete with the financial power of their rivals, United Arab EmiratesSheikh Mansoor.

“No one can compete with the city,” he said. “You have the best team in the world, and you put in the best striker in the market. No matter what it costs, you just do it. The city will not like it, no one will like it, but you know the answer. What does Liverpool do? We can’t work like them. It is not possible.”

Clop also targeted after its acquisition by Public Investment Fund (PIF) in Newcastle Saudi ArabiaClaiming that the club had “no roof” for the expenses. But, about three years later, people with a newcastle persuasion will be justified that it is liverpool – with other traditional ‘Big Six’ sides – the roof of which is very high due to their historical business success.

For Liverpool, however, there is an understanding that this heat has given a chance to do ground work for a dynasty. Still following the rules, the Premier League Champion has gathered a team with quality to challenge the game’s biggest awards, not only this season, but for the future of the future.

Pressure continues after transfer window ‘win’

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Perhaps for the first time, Liverpool has ‘won’ the transfer window. with the exception of crystal Palace guard Mark Gauhi – Whose £ 35M transfer fell when the palace withdrew from the deal in the eleventh hour- he secured all his top goals, all of which are still ahead of their peak years. (Its 25, Vartz 22, Hugo Acritic 23, Jeremy Fimpong 24, and Milos Curcase Only 21. Defender Giyavani leoneA long -term possibility, turned 18 in December.)

Of course, success in the market does not always translate to success on the pitch. Chelsea has spent more than £ 2 billion in recent years under the ownership of Todd Bohli, but many times, there are more problems than the solution.

Even with all the additions, this liverpool team is not infallible. Despite winning its opening three matches of the season, the side of the slot has seen many times unrelated, especially in defense, and the squad will take time in jail after summer of such changes. Nevertheless, the slot has never really subscribed to the idea of ​​Liverpool being an underdog and there will be no confusion about the expectation on their team to distribute the word.

“We are liverpool, the pressure always continues,” he said earlier this month. “Even if we bring 10 players, or there is no player, there is always pressure on wearing a liverpool shirt.”

FSG for Liverpool owners – who have been malfunctioned for the alleged decrease of their investment by some fanbase trimmers – this heat confirmed his commitment to the club, which he considering selling briefly in 2022. Such investments, however, do not come without risk.

Says Pavel, “The money that has returned through the door means that the liverpool can earn a good profit despite its heavy expenses, but the flip side of the coin is that there is a risk.” “The club needs to be a part of the Champions League Elite and perform well in the competition to maintain big money rolling to support expenses, and they need to become a prominent player in the Premier League so that big brands want to align themselves with reds.

“Such expenses do not come without an element of risk, but in such a high stake game such as elite European football, Liverpool will feel that this summer is about strengthening and strengthening its position on the investment ground in this heat so that they can close it. It is at hand for FSG.”

In the record of breaking records to sign it in this summer, Liverpool has further strengthened its position as a team to defeat the Premier League this season. But, after spending so much, the champions will be expecting that it receives the award immediately.

Control Board for Cricket in India (BCCI)) After the return of Dream 11 due to the government’s ban on real money gaming, it has invited dialects for the title sponsorship of the Indian cricket team. The board has clearly banned companies involved in real money gaming and cryptocurrency from participating in the process of bidding, which comes after the recent closure of its actual money games of Dream 11 after the implementation of the ‘promotion and regulation of the online gaming act 2025’.Dream11 and My11Circle were significant contributors in Indian cricket, jointly providing around Rs 1,000 crore through the title sponsorship of both the national team and the Indian Premier League.

BCCI in its press release has set clear guidelines for potential bidders: “The bidding, which includes any group companies: (i) should not be engaged in online money gaming, betting or gambling services or similar services in India or anywhere in the world;The board has set up as a deadline for purchasing IEOI on 12 September, which has BID documents until 16 September.The BCCI further clarified: “To clarify, a bidder, which includes any company of any group, engaged in any activity/business, which is prohibited under the promotion and regulation of the online gaming act, 2025 is not allowed to be submitted.”The board has also excluded companies working in tobacco, alcohol and materials that can “humiliate public morals” from the bidding process.Many brand categories are blocked due to existing BCCI sponsorship, including ethleir and sportswear manufacturer, banking and financial services, non-accused cold drinks, fans, mixer grinders, security locks and insurance.These categories include current BCCI partners Adidas, Campa Cola, IDFC First Bank and SBI Life.The board has especially addressed several brand operations: “The operation of the bidder or several brands/products are engaged in categories, one of which falls under either blocked brand categories or prohibited brand categories, will not be allowed to present bids in relation to such blocked brand categories or prohibited brand categories.”BCCI has also banned surrogate branding: “Bidders are banned from depositing dialects through surrogate brands. Surrogate branding refers to any attempt to present a bid on a separate unit or person through the use of a separate unit or person. Brands are not limited to identification or identity. “Bidders for financial eligibility criteria require either average turnover or at least Rs 300 crore in the last three years.The BCCI has the right to modify or cancel the IEOI process at any level without explanation.Dream11 had earlier gained the rights of USD 44 million (Rs 358 crore) for 2023-2026, but is coming out early with almost one year left.Speaking anonymously to PTI, a senior BCCI officer, explained: “The BCCI fully understands one of our sponsored partner’s plight. It is not their fault and contrary to other issues of payment default, no penalty will be imposed on Dream 11. It will be a government rule and required a full compliance and will be affected in the current land.” ,

Carlos Sainz It is convinced that he can become Formula 1 World Champion with Williams.

Spaniard joined the British team before this season, as Skderia opted to sign the champion seven times after being unfortunate to lose its seat in Ferrari. Lewis Hamilton,

His first campaign with the grove-based team has not gone as smoothly as Sainz would have liked, with a combination of inconsistency, misfortune and strategic errors, which means that he has only 16 points from the first 15 races.

But the 31 -year -old has seen enough to be convinced that he joined the right team.

Asked if he believes that he could become champions with Williams, Sainz told the PA news agency at the Zandwort before the last weekend race: “Yes.

“If there is one thing that I have taken from Ferrari and my other experiences, then I know that I can develop a competitive car and team with the right people around me.

“I get a lot of confidence from him, knowing how to guide a large organization to go in the right direction, what the car needs to perform, what is the right structure for a team, and I am eager to help Williams on it.

“I look back on everything, responding to the factory and everything is going the way I want it to go.

“It’s a matter of whether we can distribute it or not, but I feel that it is still the right place for me for the future.”

The Dutch Grand Prix was the specialty of Sainz season. He qualified with a solid ninth but a mid-day collision Liam Lawson – For which Spaniad was furious to receive a punishment- looked at him in 13th position.

Their partner Alex albon An impressive fifth place to carry his season’s tally up to 64 points.

“From my side, if I use Alex as a reference, I think the speed is from the beginning.”

“We match very closely at a lump sum speed, which is usually the thing that you struggle the most while changing the teams. So I am relatively happy and proud of that adaptation process.

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“But unfortunately we did not manage to get points on the table, or the higher the marks we have, for the speed that I have in the car.”

James Walls, Principal of Williams’ team, is clear that he is keeping a long -term project together, focusing on the new rules starting next year, but accepting that it can carry it up to 2028 for many elements.

This means that the first season of Sainz has been largely a learning year, in which the four -time race winner did not expect to join the podium.

Sainz admitted that he had to change the mindset, saying: “This is one thing I miss. Pressure and the enthusiasm of going to a weekend, knowing that you are fighting for a podium or a victory.

“This is the only thing I miss from the past.

“That pressure, the adrenaline, which you think you find in the body when you know that you are going in a weekend where you may have a chance to win or step on the podium.

“But in addition, honestly, my competitive side goes into every weekend, so it is removed that it does not require any other adjustment.

“I think the more work we do this year and the better work we do this year, the spirit of winning and some podiums will return.”